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Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more

Blackbird in the running for Business Video of the Year

From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017. Our 90 second video focused on the importance of keeping visible when the economy is challenging. Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ... Read more

Vlog – Why it’s critical for businesses to stay visible

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money. That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ... Read more