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When PR comes into its own

Getting your business heard is one thing - getting it understood is even better The global thirst for information, in all its manifestations, has spawned an unprecented growth in the number of "opportunities to see and hear."  The rise of digital communications and techniques such as blogging, podcasting, vodcasting and 'tweeting', to name a few, has created a very noisy, yet lightning fast method of transmitting messages to an ever wider audience. Whilst methods of communication are extremely varied, it's how you communicate ... Read more

Early bird catches the worm

A phrase often interpreted as bringing advantage to those who get up early in the morning (debated at length in other blogs), this posting looks at it from the point of view of preparedness in the PR context. The acknowledged meaning of the phrase is simply - "success comes to those who prepare well and put in effort". It was first recorded as "The early bird catcheth the worm,"  in John Ray's A collection of English proverbs 1670- 1678, which shows that even ... Read more