St Albans

Home » St Albans

Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Vlog – How to improve your business communication

If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails. The key word to remember is ‘mix’. For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity. In addition to traditional PR or ‘earned’ media coverage, ... Read more

In PR it’s ‘what’ rather than ‘who’ you know

We've all heard the expression, “It’s not what you know, it’s who you know.” In the PR world, of course, relationships and contacts do matter but times have changed. And the key word here is ‘time.’ We just don’t have enough of it. For journalists, in particular, time is a luxury afforded by few. The majority of media outlets have experienced significant paring of resources in recent years to the extent that journalists are having to deliver more content in less time ... Read more

Why listening is better than shouting

An article written by Andy Green, first published online by CIPR. Acknowledged by St Albans PR agency, Blackbird.   "Following the UK people’s vote to leave the UK has there ever been such an important time for the ears of PR people to lead the way in creating a better future? Listening is not only a tool for the most effective communicators but also one of the key management functions of public relations – PR people need to both good listeners and also be ... Read more

Is your business mobile friendly? If not, you must act NOW

It's official. We are now in the age of the smartphone. Research shows that people spent more time on mobile devices than desktops and laptops for the first time ever last year. This equated to an average of 2.5 hours a day on our smartphones and tablets, which the study found was 10% more than browsing on desktops and laptops. Mobile usage has surged five-fold since 2011 whilst desktop and laptop use has remained almost static. You might think this is unsurprising, given that more than half the ... Read more

Supercharge your business profile in 2016

  Would your business benefit from more exposure? Struggling to get your message out there? Feel like you haven’t got much to say? Lacking the time to produce content on a regular basis? Need help in giving your website a freshen up? Not sure you know what value PR can deliver? If the answer is mainly ‘YES’, Hertfordshire PR agency, Blackbird is listening. We’re award-winning PR and communications specialists with offices in St Albans and Berkhamsted and we can help get your business noticed. We’ll beef up your profile through ... Read more

A hat-trick of awards for St Albans PR practice Blackbird

2 October 2015 Stuart Brooks, Managing Director of St Albans PR company, Blackbird, collected his third accolade last night at the Chartered Institute of Public Relations Pride Awards for the Anglia, Thames and Chiltern region, which were held at Cambridge University. Now in its 12th year, the CIPR #PRideAwards are recognised as the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. Stuart has now won the award for Outstanding ... Read more

What we can learn from mixologists

MIXING IT UP – getting the benefits from earned and paid media PR is about managing reputation and critically, that means ensuring a positive profile online, as well as across offline media. Nowadays, there’s pressure on media outlets to ensure profitability from their digital publications, which provides opportunities for businesses to broaden their reach by using different approaches. In addition to news content, the use of paid media can add significant value to a company’s overall PR & marketing strategy, not to mention the relationship ... Read more

St Albans PR man shortlisted for PR industry award

17 July 2015 Stuart Brooks, Managing Director of St Albans PR company, Blackbird Communications, is in the running for a major industry accolade, having been shortlisted for the Chartered Institute of Public Relations PRide Awards, in the Anglia, Thames and Chiltern region. Now in its 12th year, the CIPR #PRideAwards are recognised as the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. It's the third time Brooks ... Read more