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Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Vlog – Getting the most from PR – Part 2

In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR for the benefit of your business. 6. Piggyback Why not piggyback? If your business works with larger ones, consider joining forces when developing news to increase your share of voice. Whether you are the latest supplier to join their roster or you are offering a reciprocal discount to each other’s customers, sharing resources and contacts can boost exposure. 7. ... Read more

Vlog – How to get the most from PR – Part 1

  As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing. Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside! Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ... Read more

Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more

Blackbird in the running for Business Video of the Year

From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017. Our 90 second video focused on the importance of keeping visible when the economy is challenging. Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ... Read more

Vlog – How to improve your business communication

If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails. The key word to remember is ‘mix’. For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity. In addition to traditional PR or ‘earned’ media coverage, ... Read more

Hertfordshire PR consultants win Business Film Booth award

The team at Hertfordshire PR consultants, Blackbird, recently started filming a series of new blogs with Hemel Hempstead based video specialists, Business Film Booth. Over the next few months we'll be posting up our new video content covering a range of topics associated with delivering value for your business through PR and content marketing. In the meantime, we are delighted to announce that our first video has won Business Film Booth's 'Booth of the Month' Award for July, as voted for by you, business ... Read more

Vlog – Why it’s critical for businesses to stay visible

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money. That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ... Read more

A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more

Why ‘No Comment’ is the worst thing to say

Journalists and PR professionals have rather a symbiotic relationship. They both need each other (even if they think they don’t). There is a significant responsibility on the part of both to ensure the delivery of accurate, informative and timely news. To do this properly, journalists require companies and individuals to be responsive. There’s an onus on the PR representative to make sure this happens. When it doesn’t, nobody benefits. In fact, it makes things worse. A bland, vacuous statement, or worse, ... Read more
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