When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in this day and age, brand loyalty is not what it once was.
Competition has become tougher across every market sector and product quality and chioce has improved hugely. We live in a world of online public relationships, where brands are often measured not just on price but on customer experience. Communication is a therefore major part of ...
It's official. We are now in the age of the smartphone.
Research shows that people spent more time on mobile devices than desktops and laptops for the first time ever last year. This equated to an average of 2.5 hours a day on our smartphones and tablets, which the study found was 10% more than browsing on desktops and laptops. Mobile usage has surged five-fold since 2011 whilst desktop and laptop use has remained almost static.
You might think this is unsurprising, given that more than half the ...