In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it.
Let’s start by defining what we mean by PR.
Public relations is the discipline of building and managing a positive reputation that helps ...
In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR for the benefit of your business.
Why not piggyback? If your business works with larger ones, consider joining forces when developing news to increase your share of voice. Whether you are the latest supplier to join their roster or you are offering a reciprocal discount to each other’s customers, sharing resources and contacts can boost exposure.
As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing.
Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside!
Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ...
A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss one hundred per cent of the shots you never take.”
We think that’s inspiring and motivational but you may be thinking, so what’s it got to do with PR and communications? As it happens, quite a lot.
It’s a challenge for most businesses to get their brand noticed. Some are more successful than others but it doesn’t ...
PR and advertising is basically just the same isn’t it? No!
Whilst both are a form of marketing, there are fundamental differences.
When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely.
In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is.
Public Relations or PR, on the other hand, is ...
When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in this day and age, brand loyalty is not what it once was.
Competition has become tougher across every market sector and product quality and chioce has improved hugely. We live in a world of online public relationships, where brands are often measured not just on price but on customer experience. Communication is a therefore major part of ...
From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017.
Our 90 second video focused on the importance of keeping visible when the economy is challenging.
Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ...
If your business was a cocktail, what it would be?
Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails.
The key word to remember is ‘mix’.
For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity.
In addition to traditional PR or ‘earned’ media coverage, ...
In these uncertain and economically challenging times, it’s easy to stop communicating just to save money.
When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money.
That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ...