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Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Vlog – How to get the most from PR – Part 1

  As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing. Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside! Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ... Read more

Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more

Blackbird in the running for Business Video of the Year

From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017. Our 90 second video focused on the importance of keeping visible when the economy is challenging. Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ... Read more

Hertfordshire PR consultants win Business Film Booth award

The team at Hertfordshire PR consultants, Blackbird, recently started filming a series of new blogs with Hemel Hempstead based video specialists, Business Film Booth. Over the next few months we'll be posting up our new video content covering a range of topics associated with delivering value for your business through PR and content marketing. In the meantime, we are delighted to announce that our first video has won Business Film Booth's 'Booth of the Month' Award for July, as voted for by you, business ... Read more

A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more