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Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Supercharge your business profile in 2016

  Would your business benefit from more exposure? Struggling to get your message out there? Feel like you haven’t got much to say? Lacking the time to produce content on a regular basis? Need help in giving your website a freshen up? Not sure you know what value PR can deliver? If the answer is mainly ‘YES’, Hertfordshire PR agency, Blackbird is listening. We’re award-winning PR and communications specialists with offices in St Albans and Berkhamsted and we can help get your business noticed. We’ll beef up your profile through ... Read more

A hat-trick of awards for St Albans PR practice Blackbird

2 October 2015 Stuart Brooks, Managing Director of St Albans PR company, Blackbird, collected his third accolade last night at the Chartered Institute of Public Relations Pride Awards for the Anglia, Thames and Chiltern region, which were held at Cambridge University. Now in its 12th year, the CIPR #PRideAwards are recognised as the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. Stuart has now won the award for Outstanding ... Read more

Getting the most out of your PR

29 June 2015 “When it comes to engaging their audiences, many companies struggle to communicate. “We don’t really have anything new to say,” is an oft-quoted phrase. There’s always something happening, an unexplored angle that could be exploited. It’s just a question of spotting it and making it ‘newsworthy’. This is one of the PR tools that a business can implement. In the world of 24/7 media, PR activity is as much about content generation as it is brand reputation. Huge growth in social ... Read more

One in a million – the joy of freelancing

Following the Prime Minister's recent speech regarding the coalition Government's focus on enabling free thinkers and entrepreneurs to flourish in the UK economy of the future, it's particularly fitting that the value brought to UK plc by an army of over one million freelancers is recognised today, in the shape of National Freelancers Day. The desire to achieve a rewarding work-life balance is one of the reasons I chose to set up my own freelance consultancy business. Like so many others, I ... Read more

An ‘Olympic’ year for your communications

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. Don't! When things get difficult for businesses, often the first thing facing the axe is the marketing budget. Cost savings are, of course, an important part of sound stewardship but it’s a false economy to cut off your pipeline to the outside world. Silence is most certainly not golden when it comes to business. Bill Gates, founder of Microsoft, once said, "If I was down to ... Read more