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Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Vlog – Getting the most from PR – Part 2

In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR for the benefit of your business. 6. Piggyback Why not piggyback? If your business works with larger ones, consider joining forces when developing news to increase your share of voice. Whether you are the latest supplier to join their roster or you are offering a reciprocal discount to each other’s customers, sharing resources and contacts can boost exposure. 7. ... Read more

Vlog – How to get the most from PR – Part 1

  As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing. Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside! Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ... Read more

Vlog – How to secure more media coverage

  A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss one hundred per cent of the shots you never take.” We think that’s inspiring and motivational but you may be thinking, so what’s it got to do with PR and communications? As it happens, quite a lot. It’s a challenge for most businesses to get their brand noticed. Some are more successful than others but it doesn’t ... Read more

Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more