Vlogs and blogs from the team at Hertfordshire PR agency Blackbird

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St Albans PR man shortlisted for PR industry award

17 July 2015 Stuart Brooks, Managing Director of St Albans PR company, Blackbird Communications, is in the running for a major industry accolade, having been shortlisted for the Chartered Institute of Public Relations PRide Awards, in the Anglia, Thames and Chiltern region. Now in its 12th year, the CIPR #PRideAwards are recognised as the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. It's the third time Brooks ... Read more

Getting the most out of your PR

29 June 2015 “When it comes to engaging their audiences, many companies struggle to communicate. “We don’t really have anything new to say,” is an oft-quoted phrase. There’s always something happening, an unexplored angle that could be exploited. It’s just a question of spotting it and making it ‘newsworthy’. This is one of the PR tools that a business can implement. In the world of 24/7 media, PR activity is as much about content generation as it is brand reputation. Huge growth in social ... Read more

When PR comes into its own

Getting your business heard is one thing - getting it understood is even better The global thirst for information, in all its manifestations, has spawned an unprecented growth in the number of "opportunities to see and hear."  The rise of digital communications and techniques such as blogging, podcasting, vodcasting and 'tweeting', to name a few, has created a very noisy, yet lightning fast method of transmitting messages to an ever wider audience. Whilst methods of communication are extremely varied, it's how you communicate ... Read more

Silence isn’t golden

In these uncertain and economically challenging times, it can be all too easy to simply either cut down or cut out communications in a bid to reduce costs. Don't ! This could be a quick way of actually going out of business. It's often said that when things get difficult, the first thing facing the axe is the marketing budget. Granted, cost savings are an important part of good business stewardship but remember not to cut off your information pipeline to the ... Read more

Keeping the conversation going

In my experience, many companies struggle when it comes to engaging their audiences. "We don't really have anything new to say," is an oft-quoted phrase. I beg to differ. There's always something happening, an unexplored angle that could be exploited. It's just a question of spotting it and making it 'newsworthy'. That's the job of the public relations professional. Not just guardians of the corporate reputation, called upon in times of crisis, the PR practitioner has enjoyed something of a renaissance in recent years. ... Read more

One in a million – the joy of freelancing

Following the Prime Minister's recent speech regarding the coalition Government's focus on enabling free thinkers and entrepreneurs to flourish in the UK economy of the future, it's particularly fitting that the value brought to UK plc by an army of over one million freelancers is recognised today, in the shape of National Freelancers Day. The desire to achieve a rewarding work-life balance is one of the reasons I chose to set up my own freelance consultancy business. Like so many others, I ... Read more

Lessons yet to be learned

You'd have thought that, over the years, the number of high profile businesses that have had to contend with public relations 'disasters' would send a pretty clear and unequivocal message to others - 'be prepared'. Other such pearls of wisdom include "hope for the best, plan for the worst," a line uttered by the fictional head of the CIA in the hit movie "The Bourne Ultimatum." In the infamous case of BP, the exit of its CEO, Tony Hayward, goes to prove how ... Read more

Quality not quantity

One of my favourite sayings is a line from arguably the world's greatest ever ice hockey player, Wayne Gretzsky. "You'll always miss one hundred per cent of the shots you never take." Absolutely. I find that really inspirational. Life is out there, live it. So what's that got to do with PR then? Quite a lot, actually. In our 24/7 world of information sharing, businesses are challenged with trying to make themselves seen and heard. Some are more successful than others but it doesn't just ... Read more

Let’s be absolutely clear about this

If I had a pound for every time I've heard the phrase "Let's be absolutely clear about this" when used by politicians during interviews, I'd be writing this blog from a yacht in the Med, maybe. The words 'clear' and 'clearly' are employed by parliamentarians like anchors on which to hang their arguments, as if attempting to focus the attention of the viewer or listener.  On almost every occasion I've heard it said in a political context, no attempt is made to ... Read more

Early bird catches the worm

A phrase often interpreted as bringing advantage to those who get up early in the morning (debated at length in other blogs), this posting looks at it from the point of view of preparedness in the PR context. The acknowledged meaning of the phrase is simply - "success comes to those who prepare well and put in effort". It was first recorded as "The early bird catcheth the worm,"  in John Ray's A collection of English proverbs 1670- 1678, which shows that even ... Read more
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