Vlogs and blogs from the team at Hertfordshire PR agency Blackbird

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Vlog – Getting the most from PR – Part 2

In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR for the benefit of your business. 6. Piggyback Why not piggyback? If your business works with larger ones, consider joining forces when developing news to increase your share of voice. Whether you are the latest supplier to join their roster or you are offering a reciprocal discount to each other’s customers, sharing resources and contacts can boost exposure. 7. ... Read more

Vlog – How to get the most from PR – Part 1

  As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing. Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside! Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ... Read more

Vlog – How to secure more media coverage

  A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss one hundred per cent of the shots you never take.” We think that’s inspiring and motivational but you may be thinking, so what’s it got to do with PR and communications? As it happens, quite a lot. It’s a challenge for most businesses to get their brand noticed. Some are more successful than others but it doesn’t ... Read more

Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more

Vlog – Are your customers friendly neighbours or long lost relatives?

  When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in this day and age, brand loyalty is not what it once was. Competition has become tougher across every market sector and product quality and chioce has improved hugely. We live in a world of online public relationships, where brands are often measured not just on price but on customer experience. Communication is a therefore major part of ... Read more

Blackbird in the running for Business Video of the Year

From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017. Our 90 second video focused on the importance of keeping visible when the economy is challenging. Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ... Read more

Vlog – How to improve your business communication

If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails. The key word to remember is ‘mix’. For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity. In addition to traditional PR or ‘earned’ media coverage, ... Read more

Hertfordshire PR consultants win Business Film Booth award

The team at Hertfordshire PR consultants, Blackbird, recently started filming a series of new blogs with Hemel Hempstead based video specialists, Business Film Booth. Over the next few months we'll be posting up our new video content covering a range of topics associated with delivering value for your business through PR and content marketing. In the meantime, we are delighted to announce that our first video has won Business Film Booth's 'Booth of the Month' Award for July, as voted for by you, business ... Read more

Vlog – Why it’s critical for businesses to stay visible

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money. That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ... Read more

A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more
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