Vlogs and blogs from the team at Hertfordshire PR agency Blackbird

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Video – Hertfordshire PR agency Blackbird highlights the benefits of outsourcing

      In this short video, we examine the reasons why outsourcing your PR and content marketing to a specialist like Hertfordshire PR agency, Blackbird, could be the best option for enabling business growth. If your business needs to raise its profile to develop, you may be considering the options of either doing this in-house or getting someone from outside to do it. Let’s start by defining what we mean by PR. Public relations is the discipline of building and managing a positive reputation that helps ... Read more

Vlog – Getting the most from PR – Part 2

In this second part video on 'Getting the most from PR', Hertfordshire PR specialists, Blackbird Communications, offer you the remaining top five tips on using PR for the benefit of your business. 6. Piggyback Why not piggyback? If your business works with larger ones, consider joining forces when developing news to increase your share of voice. Whether you are the latest supplier to join their roster or you are offering a reciprocal discount to each other’s customers, sharing resources and contacts can boost exposure. 7. ... Read more

Vlog – How to get the most from PR – Part 1

  As PR specialists, a lot of what we do for clients involves creating content that’s relevant across multiple channels, from trade press to social media to e-marketing. Sometimes we might hear the phrase,“We don’t really have anything new to say.” Does that sound familiar in your business? Well, that’s because you’re looking at things from the inside! Hertfordshire PR consultancy, Blackbird, looks at a business from the outside, which helps to identify unexplored angles that can be turned into meaningful news. In the first of ... Read more

Vlog – How to secure more media coverage

  A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss one hundred per cent of the shots you never take.” We think that’s inspiring and motivational but you may be thinking, so what’s it got to do with PR and communications? As it happens, quite a lot. It’s a challenge for most businesses to get their brand noticed. Some are more successful than others but it doesn’t ... Read more

Vlog – The difference between PR and advertising

  PR and advertising is basically just the same isn’t it? No! Whilst both are a form of marketing, there are fundamental differences. When was the last time you shared an advert online or talked about a cinema ad? Chances are, you probably can’t remember because it happens so rarely. In simple terms, advertising is how a business attracts its target audience towards a sale of a product or service, by saying how good that product or service is. Public Relations or PR, on the other hand, is ... Read more

Vlog – Are your customers friendly neighbours or long lost relatives?

  When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in this day and age, brand loyalty is not what it once was. Competition has become tougher across every market sector and product quality and chioce has improved hugely. We live in a world of online public relationships, where brands are often measured not just on price but on customer experience. Communication is a therefore major part of ... Read more

Vlog – How to improve your business communication

If your business was a cocktail, what it would be? Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails. The key word to remember is ‘mix’. For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity. In addition to traditional PR or ‘earned’ media coverage, ... Read more

Vlog – Why it’s critical for businesses to stay visible

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money. That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ... Read more

A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more

Why ‘No Comment’ is the worst thing to say

Journalists and PR professionals have rather a symbiotic relationship. They both need each other (even if they think they don’t). There is a significant responsibility on the part of both to ensure the delivery of accurate, informative and timely news. To do this properly, journalists require companies and individuals to be responsive. There’s an onus on the PR representative to make sure this happens. When it doesn’t, nobody benefits. In fact, it makes things worse. A bland, vacuous statement, or worse, ... Read more
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