A favourite quote of ours at St Albans PR agency Blackbird is from one of the world’s greatest ice hockey players, Wayne Gretzsky, who said, “You’ll always miss one hundred per cent of the shots you never take.”
We think that’s inspiring and motivational but you may be thinking, so what’s it got to do with PR and communications? As it happens, quite a lot.
It’s a challenge for most businesses to get their brand noticed. Some are more successful than others but it doesn’t ...