Archive for May, 2017

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A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more