Archive for November, 2016

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In PR it’s ‘what’ rather than ‘who’ you know

We've all heard the expression, “It’s not what you know, it’s who you know.” In the PR world, of course, relationships and contacts do matter but times have changed. And the key word here is ‘time.’ We just don’t have enough of it. For journalists, in particular, time is a luxury afforded by few. The majority of media outlets have experienced significant paring of resources in recent years to the extent that journalists are having to deliver more content in less time ... Read more