Archive for August, 2015

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What we can learn from mixologists

MIXING IT UP – getting the benefits from earned and paid media PR is about managing reputation and critically, that means ensuring a positive profile online, as well as across offline media. Nowadays, there’s pressure on media outlets to ensure profitability from their digital publications, which provides opportunities for businesses to broaden their reach by using different approaches. In addition to news content, the use of paid media can add significant value to a company’s overall PR & marketing strategy, not to mention the relationship ... Read more