29 June 2015
“When it comes to engaging their audiences, many companies struggle to communicate. “We don’t really have anything new to say,” is an oft-quoted phrase.
There’s always something happening, an unexplored angle that could be exploited. It’s just a question of spotting it and making it ‘newsworthy’. This is one of the PR tools that a business can implement.
In the world of 24/7 media, PR activity is as much about content generation as it is brand reputation. Huge growth in social ...