Archive for June, 2015

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Getting the most out of your PR

29 June 2015 “When it comes to engaging their audiences, many companies struggle to communicate. “We don’t really have anything new to say,” is an oft-quoted phrase. There’s always something happening, an unexplored angle that could be exploited. It’s just a question of spotting it and making it ‘newsworthy’. This is one of the PR tools that a business can implement. In the world of 24/7 media, PR activity is as much about content generation as it is brand reputation. Huge growth in social ... Read more