Archive for February, 2015

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Silence isn’t golden

In these uncertain and economically challenging times, it can be all too easy to simply either cut down or cut out communications in a bid to reduce costs. Don't ! This could be a quick way of actually going out of business. It's often said that when things get difficult, the first thing facing the axe is the marketing budget. Granted, cost savings are an important part of good business stewardship but remember not to cut off your information pipeline to the ... Read more