Archive for May, 2014

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Quality not quantity

One of my favourite sayings is a line from arguably the world's greatest ever ice hockey player, Wayne Gretzsky. "You'll always miss one hundred per cent of the shots you never take." Absolutely. I find that really inspirational. Life is out there, live it. So what's that got to do with PR then? Quite a lot, actually. In our 24/7 world of information sharing, businesses are challenged with trying to make themselves seen and heard. Some are more successful than others but it doesn't just ... Read more