One of my favourite sayings is a line from arguably the world's greatest ever ice hockey player, Wayne Gretzsky.
"You'll always miss one hundred per cent of the shots you never take."
Absolutely. I find that really inspirational. Life is out there, live it. So what's that got to do with PR then?
Quite a lot, actually.
In our 24/7 world of information sharing, businesses are challenged with trying to make themselves seen and heard. Some are more successful than others but it doesn't just ...