Archive for November, 2013

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An ‘Olympic’ year for your communications

In these uncertain and economically challenging times, it’s easy to stop communicating just to save money. Don't! When things get difficult for businesses, often the first thing facing the axe is the marketing budget. Cost savings are, of course, an important part of sound stewardship but it’s a false economy to cut off your pipeline to the outside world. Silence is most certainly not golden when it comes to business. Bill Gates, founder of Microsoft, once said, "If I was down to ... Read more