If your business was a cocktail, what it would be?
Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That’s the chemistry of drinks-making by blending ingredients to create cocktails.
The key word to remember is ‘mix’.
For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity.
In addition to traditional PR or ‘earned’ media coverage, the use of paid media can add significant value to your business objectives, not to mention building a positive relationship with publishers.
Mixing it up becomes especially relevant when there is a specific and time sensitive business need, such as promotion of a short-term campaign or event.
Harnessing sponsored editorials, industry blogs, social media advertising and search marketing can all help to drive traffic your website and influence action, such as responding to a special offer or downloading a white paper.
Of course, it’s really important to invest your budget wisely for maximum return, so make sure that you do your homework and research which routes to market are most appropriate to your business. Doing so will ensure you reach and engage your primary target audience and enable you to track performance. At Hertfordshire PR agency, Blackbird Communications, we collaborate only with trusted partners which have a proven pedigree within their field.
Remember to amplify your news and other coverage by adding it to your website news feed and sharing it, so you’re showing your market that your business is being proactive. It’s also a good idea to get your business listed in all the main free online directories to help potential customers find you.
So if you’re planning to take your business to new heights, remember to mix things up when it comes to your PR & marketing. If you could use some help, please get in touch.