When was the last time your business communicated with its customers? Companies that have the pulse of their customers will always have the upper hand. Why? Because in this day and age, brand loyalty is not what it once was.
Competition has become tougher across every market sector and product quality and chioce has improved hugely. We live in a world of online public relationships, where brands are often measured not just on price but on customer experience. Communication is a therefore major part of ...
From hundreds of business videos produced this year by our strategic video partner, Business Film Booth, we are delighted to announce that our first video has been shortlisted for its Booth of the Year Award for 2017.
Our 90 second video focused on the importance of keeping visible when the economy is challenging.
Blackbird's video made the shortlist of 13 finalists because we achieved an amazing engagement level of 95%, meaning that almost everyone who started watching it viewed it in its entirety. The industry standard is around 35% for ...
If your business was a cocktail, what it would be?
Most of us love a cocktail but there’s a lot that a business can learn from the art of mixology. That's the chemistry of drinks-making by blending ingredients to create cocktails.
The key word to remember is ‘mix’.
For your business to improve its profile by being visible to more people, more often, then you need to think about a blended approach to your PR and communications activity.
In addition to traditional PR or ‘earned’ media coverage, ...
The team at Hertfordshire PR consultants, Blackbird, recently started filming a series of new blogs with Hemel Hempstead based video specialists, Business Film Booth.
Over the next few months we'll be posting up our new video content covering a range of topics associated with delivering value for your business through PR and content marketing.
In the meantime, we are delighted to announce that our first video has won Business Film Booth's 'Booth of the Month' Award for July, as voted for by you, business ...
In these uncertain and economically challenging times, it’s easy to stop communicating just to save money.
When things get difficult for businesses, often the first thing that happens is they cut off their communication to the outside world in order to save money.
That’s really a false economy as silence is most certainly not golden when it comes to business. Take it from Bill Gates, the founder of Microsoft, who famously said, "If I was down to my last dollar, I'd spend it ...
Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency.
The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets.
Consequently, St Albans based PR and content marketing specialist, Blackbird, ...
Every Chancellor of the Exchequer knows that, whenever they present their Budget, the media will deliver a broadly negative headline. You simply cannot please half the people for some of the time, let alone all the people for none of it.
However, any politician or party who makes a pledge not to increase taxes is shooting themselves in the foot. Why even say it in the first place? The reputation of politicians is at such a low ebb that making promises that are ...
Journalists and PR professionals have rather a symbiotic relationship. They both need each other (even if they think they don’t). There is a significant responsibility on the part of both to ensure the delivery of accurate, informative and timely news. To do this properly, journalists require companies and individuals to be responsive. There’s an onus on the PR representative to make sure this happens. When it doesn’t, nobody benefits. In fact, it makes things worse. A bland, vacuous statement, or worse, ...
The word 'Neighbour' or in US parlance, 'Neighbor' is very much part of the political lexicon at the moment, not least because of the deterioration of relations between the USA and Mexico, thanks to President Trump's intention to separate the two nations with that wall.
When it comes to business though, many companies struggle to communicate effectively. Indeed, there are plenty that, based on public opinion, seem to make it their business to put up metaphorical walls to make it difficult for ...
We've all heard the expression, “It’s not what you know, it’s who you know.”
In the PR world, of course, relationships and contacts do matter but times have changed. And the key word here is ‘time.’ We just don’t have enough of it. For journalists, in particular, time is a luxury afforded by few. The majority of media outlets have experienced significant paring of resources in recent years to the extent that journalists are having to deliver more content in less time ...