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A new breed of communications professional

Having built my career fundamentally as a public relations professional, I’m now in a position where Blackbird is working with clients on campaigns which, ten years ago, might have been the preserve of a traditional marketing agency. The fact is that the disciplines surrounding business communication as a whole have converged significantly in recent years, as brands demand a focus on improving online visibility and audience engagement in both B2B and B2C markets. Consequently, St Albans based PR and content marketing specialist, Blackbird, ... Read more

More to self employment than NICs

Every Chancellor of the Exchequer knows that, whenever they present their Budget, the media will deliver a broadly negative headline. You simply cannot please half the people for some of the time, let alone all the people for none of it. However, any politician or party who makes a pledge not to increase taxes is shooting themselves in the foot. Why even say it in the first place? The reputation of politicians is at such a low ebb that making promises that are ... Read more

Why ‘No Comment’ is the worst thing to say

Journalists and PR professionals have rather a symbiotic relationship. They both need each other (even if they think they don’t). There is a significant responsibility on the part of both to ensure the delivery of accurate, informative and timely news. To do this properly, journalists require companies and individuals to be responsive. There’s an onus on the PR representative to make sure this happens. When it doesn’t, nobody benefits. In fact, it makes things worse. A bland, vacuous statement, or worse, ... Read more

Are your customers neighbours or lost relatives?

The word 'Neighbour' or in US parlance, 'Neighbor' is very much part of the political lexicon at the moment, not least because of the deterioration of relations between the USA and Mexico, thanks to President Trump's intention to separate the two nations with that wall. When it comes to business though, many companies struggle to communicate effectively. Indeed, there are plenty that, based on public opinion, seem to make it their business to put up metaphorical walls to make it difficult for ... Read more

In PR it’s ‘what’ rather than ‘who’ you know

We've all heard the expression, “It’s not what you know, it’s who you know.” In the PR world, of course, relationships and contacts do matter but times have changed. And the key word here is ‘time.’ We just don’t have enough of it. For journalists, in particular, time is a luxury afforded by few. The majority of media outlets have experienced significant paring of resources in recent years to the extent that journalists are having to deliver more content in less time ... Read more

Why listening is better than shouting

An article written by Andy Green, first published online by CIPR. Acknowledged by St Albans PR agency, Blackbird.   "Following the UK people’s vote to leave the UK has there ever been such an important time for the ears of PR people to lead the way in creating a better future? Listening is not only a tool for the most effective communicators but also one of the key management functions of public relations – PR people need to both good listeners and also be ... Read more

Is your business mobile friendly? If not, you must act NOW

It's official. We are now in the age of the smartphone. Research shows that people spent more time on mobile devices than desktops and laptops for the first time ever last year. This equated to an average of 2.5 hours a day on our smartphones and tablets, which the study found was 10% more than browsing on desktops and laptops. Mobile usage has surged five-fold since 2011 whilst desktop and laptop use has remained almost static. You might think this is unsurprising, given that more than half the ... Read more

Supercharge your business profile in 2016

  Would your business benefit from more exposure? Struggling to get your message out there? Feel like you haven’t got much to say? Lacking the time to produce content on a regular basis? Need help in giving your website a freshen up? Not sure you know what value PR can deliver? If the answer is mainly ‘YES’, Hertfordshire PR agency, Blackbird is listening. We’re award-winning PR and communications specialists with offices in St Albans and Berkhamsted and we can help get your business noticed. We’ll beef up your profile through ... Read more

A hat-trick of awards for St Albans PR practice Blackbird

2 October 2015 Stuart Brooks, Managing Director of St Albans PR company, Blackbird, collected his third accolade last night at the Chartered Institute of Public Relations Pride Awards for the Anglia, Thames and Chiltern region, which were held at Cambridge University. Now in its 12th year, the CIPR #PRideAwards are recognised as the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. Stuart has now won the award for Outstanding ... Read more

What we can learn from mixologists

MIXING IT UP – getting the benefits from earned and paid media PR is about managing reputation and critically, that means ensuring a positive profile online, as well as across offline media. Nowadays, there’s pressure on media outlets to ensure profitability from their digital publications, which provides opportunities for businesses to broaden their reach by using different approaches. In addition to news content, the use of paid media can add significant value to a company’s overall PR & marketing strategy, not to mention the relationship ... Read more
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