The team at Hertfordshire PR consultants, Blackbird, recently started filming a series of new blogs with Hemel Hempstead based video specialists, Business Film Booth.
Over the next few months we’ll be posting up our new video content covering a range of topics associated with delivering value for your business through PR and content marketing.
In the meantime, we are delighted to announce that our first video has won Business Film Booth’s ‘Booth of the Month’ Award for July, as voted for by you, business professionals far and wide.
Our 90 second video focused on the importance of keeping visible when the economy is challenging, particularly now that the Brexit process is underway.
Viewing statistics have shown that our video has achieved an engagement level of 95%, meaning that everyone who started watching it viewed it in its entirety. The industry standard is around 35% for this kind of content so we were delighted!
Maintaining and developing the external profile of your business is inextricably linked to its long term success and should be a fundamental part of any business plan. Every member of the team should be familiar with its key messages and these should be reflected in your communications strategy. Yes, you need a strategy!
Finding the right angle
Well crafted public relations activity is a great way of keeping your business visible and front of mind in its field. PR, in all its forms, provides a cost effective opportunity for SMEs, as well as bigger organisations, to raise their profile and punch above their weight.
In such a noisy world, however, it’s vital that a business determines relevant messages for specific audiences. For example, is your company focused on reaching consumers or is it business to business oriented? In journalistic parlance, you need to find the angle. This is the ‘X factor’, the piece of news that will attract attention and invite people to find out more about your business.
Does your business invest in apprenticeships, for example, or has it pioneered a new product, moved into new premises or won an award?
By generating a steady flow of relevant news, you will gradually improve your profile and at the same time, build credibility with stakeholders. Understanding your customers and where they obtain their information from, both offline and online, will help you reach them. Remember to capitalise on any exposure generated by sharing it on the company’s social media channels and posting it on your website, to amplify the news to your network.
Do ensure that your online ‘shop window’ is updated. Include customer testimonials and make it clear what you’re offering and how to contact you. It’s a good idea to get your business listed in all the free online directories and take advantage of their search engine optimisation, to help potential customers find you.
To help your business find its ‘X Factor’, please get in touch. Hertfordshire PR consultants, Blackbird, are here to help!